THE THERAºPEARL EXPERIENCE
TheraPearl is a pharmaceutical technology product developed by Baush + Lomb. It consists of ergonomic bags containing glycerine and water-based pearls that maintain their temperature (when both hot and cold) for 20 minutes, which makes it a good therapeutic tool for pain relief.
We developed the creative concept for the sales campaign targeted at pharmacies. The aim was to transmit the innovative nature of the product and to position it as an effective tool for pain relief.