Since 2016 we have been working for the perfume section of the Carolina Herrera brand, mainly for the training department. The company Antonio Puig, owner of the brand, gives great importance to its sales network and invests great efforts in the communication of its brand values and the universes that surround it. They are committed to the Beauty Assisant concept at the point of sale to offer the best to their customers.
Throughout these years we have developed all kinds of materials for the different campaigns carried out for the new perfumes launched by Carolina Herrera every year: presentations, materials for events, design of sales sheets, interactive materials, illustrations, video recording, voice-over and editing, etc.
A sales sheet is a simple sheet that provides information about a specific product or product line. This type of material seeks to provide valuable and specific information about the product to your sales team and your customers.
With each new launch, we have worked on the format and design that best fit the brand values.
Presentations and Dossiers
The most basic but not less important material, which allows to show all the information in a clear and orderly manner, facilitating reading and understanding.
We have also worked on designing the activities that take place in a training event, in order to present the new products in a much more entertaining and practical way.
Fragrance Profiling App
This app for Carolina Herrera detects your olfactory profile, revealing which fragrance suits you best according to your tastes and the time of day you want to use it.
We have created several training videos for the brand. Some made from Carolina Herrera marketing material (not created by Think Things) and others developed entirely by us.