CELINE Project

At Think Things, we designed the branding for the CELINE project, a European initiative in which our client smartEn is a key participant. Our collaboration covered everything from the creation of a full brand identity to the design and development of its main visual and digital applications.

Based on a solid and versatile visual concept, we built a graphic identity that reflects the project’s core values: software, energy management, innovation, and sustainability. We defined the key elements of the visual system — logo, color palette, typography, iconography, and photographic style — with the goal of ensuring consistent, professional, and easily recognizable communication across all platforms.

The applications we developed include:

• Printed materials such as brochures and roll-ups for events and outreach.
• Design and layout of the project’s website.

The entire visual system was designed to support adaptability and consistency in graphic communication throughout the project, always maintaining strong brand coherence.