Friendcook, the brand that’s a friend to professional cooks. Its aim is to offer high quality preserves for the hospitality and catering sector. Our aim was to capture its values and utility in its brand and product image.
That’s why we designed a logo that conveys proximity and quality, and created a clear font and photographs of the preserve for the tins to make identification of the tins easier in a kitchen pantry.
We also created a colour-coding system so that vegetables could be quickly differentiated from pulses, fruit, fish and pickles, etc.