When we set to work (never has the phrase been more appropriate) on the creation of the new brand image for Sectres, a company specialising in the manufacture of cement, we wanted to move away from the sector’s usual tropes and create a much more aesthetic and conceptual line that would stand out from other brands.

To achieve this, we created patterns with geometric constructions made using cement and applied them to the packaging in different shapes and locations, and then created a set of fonts that reflected the hardness of the individual materials.