Tapazia is a tapas bar in the Gràcia area of Barcelona. It set us the challenge of creating a personality for the bar through its branding. It wanted tapas to be its emblem, while also reflecting the identity of the neighbourhood.
The branding we created was the result of combining these two concepts. The tapas and traditional products were presented with a modern touch, both on the bar’s logo and in its iconography, with minimalist geometric shapes and a product-based colour range.